5/2/2023 0 Comments Bold audacious![]() ![]() ![]() Given the odds, such a bold commitment was, at the time, outrageous. But that’s part of what made it such a powerful mechanism for getting the United States, still groggy from the 1950s and the Eisenhower era, moving vigorously forward. Think of Nasa’s Apollo moon mission in the 1960s. President Kennedy and his advisors could have gone into a conference room and drafted something like “Let’s beef up our space program,” or some other such vacuous statement. The most optimistic scientific assessment of the moon mission’s chances for success in 1961 was fifty-fifty and most experts were, in fact, more pessimistic. Nonetheless, Congress agreed (to the tune of an immediate $549 million and billions more in the following five years) with Kennedy’s proclamation on May 25, 1961, “that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth.” Highly visionary companies often use bold missions, or what we prefer to call BHAGs (pronounced bee-hag, short for “Big Hairy Audacious Goals”), as a particularly powerful mechanism to stimulate progress.Īll companies have goals. But there is a difference between merely having a goal and becoming committed to a huge, daunting challenge-like a big mountain to climb. ![]() His description of those important, overarching goals reminded us of Jim Collins’ thoughts about the BHAG out of the business classic Built to Last. Chris McChesney calls them Wildly Important Goals (WIGs).
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